Over the past year, we have listened to our clients and readers and we have taken the most important concerns and challenges that you face when starting out.
Your responses included:
Identifying your target audience
How to know how effective your marketing actually is
Using analytics and other data to make better decisions
Planning a marketing campaign, making optimisations and ensuring all its aspects are synchronised.
We listened, and we have created:
“Setting Yourself Up For Success”
It's a free 10-page downloadable PDF guide that covers creating an effective, data-driven content campaign to put your brand and offering in front of the right people.
The guide includes:
An introduction to online marketing, recent research and statistics related to content marketing success and our own curated five key tactics to effectively deliver your campaign.
How to analyse your target audience and target users, as well as how to best use analytics data to make the best decisions for your business.
Content creation and content curation guidance, in particular how to decide the right content format for your product and target users, plus SEO and data privacy best practice.
Creating a marketing schedule and content timeline for maximum social media engagement.
Reviewing and optimising your campaign by using the feedback and data at your disposal.
Who is 'Setting Yourself Up For Success' for?
If you are at the startup or pre-startup stage, and you are considering the best way to promote your brand and reveal your innovation to the world, then you will likely find this guide highly valuable.
Conversely, if you are launching a new product or service, and you are looking to get up to speed on the latest content marketing, social media management, and search engine optimisation trends and tactics, then you will find the most up-to-date tips and pointers inside.
"According to research by the CMI, 86% of marketers accept that content is integral to their organisation."
Navigating online marketing today
We hope our guide is a valuable source of information for you when planning your content marketing strategy as well as in-campaign optimisations to get the results you intend. Online marketing is a complex art that blends intuitiveness and emotional triggers with analytics data.
To be successful online today requires engaging content, and optimised website, effective social media management, search engine optimisation and promotional campaigns. Not only this, but each aspect needs to be linked up and synchronised with every other. There is a wealth of resources and help available to deliver successful results-driven marketing that achieves the desired brand recognition, conversions and sales.
"Content is an essential tool for brand-building, user value-exchange, and community management."
For more information about our content marketing services including our latest fees and packages, send an email to:
Or complete the contact form at:
Published 10 January 2020